I’m Cher Chang, a New Zealand–based Product Designer and Content Strategist with startup, freelance, and agency experience.

Curious, pragmatic, and systems-minded, I design intuitive digital experiences and craft content strategies that connect people, products, and communities.

My work spans end-to-end UX for web and mobile, design strategy, and storytelling, grounded in collaboration and a belief that great design empowers both users and businesses.

Offline, you’ll find me perfecting the art of a good canelé, loading up my film camera, or in a deep rabbit hole of books.